Whilst measuring the components of natural capital in any region is a relatively straightforward process, both the task and the rationale of putting a monetary valuation on them, or on the value of the goods and services they freely give us, has proved more contentious.  Within the UK, Guardian columnist, George Monbiot , has been critical of the work of the government's Natural Capital Committee and of other attempts to place any sort of monetary value on natural capital assets, or on the free ecosystem services they provide us with. In a speech referring to a report to government which suggested that better protection of the UK's freshwater ecosystems would yield an enhancement in aesthetic value of £700m, he derided attempts 'to compare things which cannot be directly compared'.  He went on to say:
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